About Business Academics, LLC

We have over 50 years of experience (professional and academic) in the field of strategy, management, and marketing matters—We Did It! As such, we promise to do our best to make your organization better (i.e., more profitable) tomorrow than you are today! We are also here to help you develop the right programs, reorganize teams (i.e., if necessary), implement changes (i.e., if needed), and promote the right organizational culture. You will improve employee retention and performance if done correctly, directly driving positive business results.

We feel we are unique to our competitors because we ‘always’ strive to be different but better than other specialized business consulting firms. We are also proven and experienced practitioners and well respected academicians in strategy, management, and marketing.

We are very hands-on business consultants and university instructors on these all-important business topics (i.e., we have published many articles in the strategy and management fields), helping you succeed in all facets of strategy, management, and/or marketing functions.

We will do everything possible to help you succeed in your business because we know what works. With that in mind, our goal is to help you implement these key processes the first time—and get it right.

If you want, which we highly recommend, we will work with your senior management team very closely (one-on-one) to create the correct methodology to involve your entire organization and connect them to what matters most of all—accomplishing your company's mission.

Dr. Schaap and Professor Breiter deem that for an organization to matter in the minds of its customers, its strategy needs a unique component that sets it apart from rivals and, at the same time, produces a 4 competitive edge. Therefore, strategy, at its core, is not just about competing differently but also about performing better—doing what competitor firms do not or, better yet, what opponent organizations cannot do. Knowing this, Dr. Schaap and Professor Breiter are passionate and enthusiastic about helping you achieve that next level of business success.

We are determined to help you unlock and hopefully solve your business potential—by being better (more profitable) tomorrow than you are today.

We try to live our resolve through our focused consulting work every day by focusing on a few critical core doctrines:

1. We will do our best to make your business great.
2. We bring insight to light by challenging ordinary and conventional thinking and conveying new viewpoints on the most challenging strategic, management, and/or marketing problems.
3. We drive enthused impact by looking beyond the next deadline and collaborating closely with you to enable and energize your organization. We do this because we, too, want you to be different and better than your competitors.
4. We will conquer complex situations by discovering unique sources of competitive advantage and hidden truths in dynamic, complex systems.
5. We will lead with integrity by challenging tricky matters, staying true to our values, and stating our views frankly and clearly (i.e., sometimes even being blunt).
6. We grow by developing others, empowering you to build success and realize your full potential.

We are innovators in business strategy, management, and marketing. Why? Because We Did It! As such, we will work closely with you to embrace a transformational method that benefits all stakeholders—empowering organizations to grow (profitably), build sustainable competitive advantages, and drive a positive societal impact. Our team is prepared to help you make changes through leading-edge business consulting.

We offer a full range of specialized services in strategy, management, and/or marketing tailored to your distinctive needs.

Our structured strategic, management, and/or marketing processes can help you unite your team(s), clarify strategic and financial objectives, and direct vital resources. We drive business transformation by prioritizing outcomes and fostering adoption. Our approach includes crafting an actionable roadmap for execution, setting key performance indicators (KPIs), and implementing governance and accountability structures to ensure business success.

Our real-world business expertise and teaching across various industries help overcome challenges at any stage of your strategic, management, and/or marketing processes. Whether you need to launch a new product, optimize your digital ecosystem, or reboot your innovation pipeline, we can generate your desired business growth. We will, if 6 needed, define your key customers and their needs, build competitive positioning, and design and promote meaningful solutions.

As long-time university professors and experienced/successful business professionals, we bring deep academic, industry, and functional expertise and a range of views that challenge the status quo and spark (i.e., even in a debatable way) change. We work in a uniquely shared model with you and throughout all levels of your organization, explicitly fueled by helping you thrive and allowing you to improve the world.

Our strategic, management, and/or marketing consulting is designed to help you navigate multifaceted challenges and seize opportunities through effective strategy formulation and implementation. More importantly, our services offer insights into market trends, competitive positioning, and operational efficiencies. As such, we will work closely with your team to develop strategies that align with your business objectives and adapt to the evolving marketplace.

Staying competitive today means more than just reacting to change—it requires taking the lead. To this point, we will help you unlock your organization's potential with a clear, actionable business strategy that positions you for sustained business success. We will work with you to navigate industry complexities, analyze competitive dynamics, clarify your vision and mission (i.e., if necessary), and refine operations. We will also develop practical strategies aligned with your goals and capabilities, with measurable outcomes to track progress, instill governance, and maintain accountability at every step.

Whether navigating disruption or seeking new business growth opportunities, we will help you make informed decisions and execute precisely.

Explore how Business Academics services can drive impactful organizational transformation—feel free to contact us today.

James (Jamy) Ike Schaap (Ph.D., M.A., MBA, BSBA) has taught and worked in strategic management for over 40 years. As a current adjunct professor in the strategic management discipline, former Certified Professional Consultant to Management (CPCM), former Certified Business Counselor (CBC) in the strategy field, and a past strategic manager for one of the fastest-growing companies in the early 1980s, he is highly qualified to assist you in developing and implementing all phases of the strategic management process. His specialty includes helping you create and/or revise your strategic vision, mission, and values, set objectives, craft strategies, execute those tactics, and evaluate how well you have implemented your strategic approaches.

Besides teaching at two highly respected universities, Dr. Schaap has published over 20 articles in highly esteemed academic journals and has been a peer reviewer for five scholarly journals. He has also been a seminar leader and invited speaker on strategic management for the local business community—UNR. In addition, he was a co-founder of The Center for Logistics Management at UNR.

Jonathan Breiter (MBA, BS) is a Lecturer Level II Professor of Business. He teaches entrepreneurship, marketing, and management at the College of Business, University of Nevada, Reno. Today, Breiter’s greatest joy and interest is in teaching.

Besides teaching, Jonathan, as he likes to be called, enjoys doing research in marketing (i.e., creating value to disrupt markets, leading with AI and analytics, consumer behavior, target demography, and positioning). He also likes doing research in strategic management (i.e., strategy implementation, mission, vision, and value statements). Lastly, he enjoys doing investigations in a mixture of entrepreneurial marketing and management areas and leadership effectiveness, equity, inclusion, and charitable contributions.

A veteran of the international business world, where he spent 35 years, Breiter has direct experience in the advertising business world, 9 having worked for Wendy’s Old-Fashioned Hamburgers, General Mills (Yoplait Yogurt), and Hasbro (various toys and games such as Jenga, Playskool, Milton Bradley, and Parker Bros). He transitioned to Hasbro after working on their advertising for three years. While there, he launched Barney and Elmo and over 150 innovative, award-winning, and patented products over five years as a senior vice president of marketing.

Breiter’s entrepreneurial spirit started when he left Hasbro to begin his first consumer packaged goods company, which he sold to an international conglomerate three years later. With this corporation, he discovered and helped launch the Teletubbies, Pokemon, Jenga, and SpongeBob Squarepants.